DOUGLAS QUENQUA

writer and editor

Cleanup on the Personal Care Aisle

Many, many people assume that everything sold in Whole Foods is organic. Not true. But the store is trying now to clear up some of that confusion. As of June 2011, all personal care items–toothpaste, body lotion, shampoo–will have to certify any organic claims with the USDA or NSF International. (As of now, no government body polices organic claims for beauty products, meaning they can pretty much say whatever they want. And do.) This will have a huge impact on the industry, as none of these manufacturers can get by without Whole Foods. In the Thursday Styles section, Well, Is it Organic or Not?

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Filed under: 2010, Douglas Quenqua, New York Times,

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ABOUT DOUGLAS QUENQUA

Currently Editor in Chief of Campaign US, former writer for the New York Times, Fast Company, Columbia Magazine, Redbook, The New York Observer, Wired, the New York Post and others. I write about media, science, culture, lifestyle and tech. Every so often, I post my writing here. It's pronounced Kwen'-kwah. Contact: Doug [dot] Quenqua [@] gmail.com

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