DOUGLAS QUENQUA

writer and editor

Is Lip Gloss a Gateway Drug?

No, of course it isn’t, don’t be a schmuck. Still, a new study shows that tween girls are using cosmetics at a higher rate than ever before. And it all starts with lip gloss. Who’s to blame? Take your pick: the beauty industry, the media, candy stores that sell “lip savers” to children. But don’t overlook the parents–the study shows that moms are increasingly the ones providing the tweens with their first fix. From the Thursday Styles Section: Graduating From Lip Smackers.

And as long as we’re on the subject: $1 to the first person who can explain to me why we had to swap “pre-teen” for “tween.” Did someone complain?

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Filed under: 2010, Douglas Quenqua, New York Times, ,

One Response

  1. Chuck says:

    Tweens are in a very specific age range (10-12) pre-teens tended to confuse the issue with their single-digit ages being thrown in there. Makes it easier to market things like lip gloss.

    I think you know where to send my dollar.

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ABOUT DOUGLAS QUENQUA

Currently Editor in Chief of Campaign US, former writer for the New York Times, Fast Company, Columbia Magazine, Redbook, The New York Observer, Wired, the New York Post and others. I write about media, science, culture, lifestyle and tech. Every so often, I post my writing here. It's pronounced Kwen'-kwah. Contact: Doug [dot] Quenqua [@] gmail.com

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